First Perfume By Van Cleef & Arpels


The formal launch in 1976 of First Perfume By Van Cleef & Arpels marked the famed jeweler's foray into the world of luxurious fragrances. After more than 3 decades of existence, this luxurious scent accessory remains to be one of the top favorites of women and men who know elegance and luxury when they see it, achieving fame and timeless glamour of an almost mythical proportion. Evoking a soothing radiance, First Perfume by Van Cleef &Arpels instantly casts a seductive spell with its daring floral tones that leave a lasting scent on the skin that is so distinctively Van Cleef & Arpels.


First Perfume by Van Cleef & Arpels was the second perfume commission of Jean-Claude Ellena. During that time, a scent accessory by a jeweler was considered a novel idea, and not a few pundits questioned the wisdom of such a business decision. In fact, some detractors thought that the project would end in failure.


First Perfume by Van Cleef & Arpels ushered in the major milestone in the storied career of JCE. While the debut of First came close to the heels of Sisley Eau de Campagne, the first commission of Jean-Claude Ellena, the former is considered the bigger success of Jean-Claude Ellena. Even for those who have experienced its full fragrance for the first time, it is not difficult to find the reason why it was and remains to be the classic favorite of a lot of women. The composition of this ageless scent accessory is marked by seamless and elegant quality as it provides notes that seamlessly merge with one another. First Perfume by Van Cleef and Arpels brings about an experience that touches on a completely different sensation, making it unique and superior from the rest of the pack.

First Perfume by Van Cleef & Arpels is built around jasmine, and it evokes a warm sunny sensation which is accentuated by the glittering touch of aldehydes and blackcurrant bud. The effect of the aldehydes in First remains subtle, it goes only as far as giving us just enough hint of the luster of an elegant composition. First delivers a luxurious twist of floral scent which marks the heart of this jewel fragrance.

You enjoy the scintillating effect of the floral bloom with the strong hint of Hedione. While remaining subtle, it seamlessly mixes with floral notes like jasmine. The base notes of First draws an unmistakable sensation of being showered by the soothing warmth of the sun.
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